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The Project

Walter White's House

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At Mediaddiction Studio, we had the honor of partnering with David Christensen of the Christensen Group and eXp Luxury to execute a strategic marketing campaign for the sale of the iconic Breaking Bad House.

From our base in Los Angeles—the global hub of entertainment and storytelling—we leveraged our Hollywood-caliber expertise to turn this iconic listing into a global phenomenon. The campaign garnered coverage in over 100 major outlets, including The New York Times, Architectural Digest, and CBS Morning News. This wasn’t just about selling a home—it was about positioning David Christensen as a leader in the luxury real estate market.

Our team delivered on every aspect of the project with precision, creativity, and speed, ensuring the campaign's success from concept to launch.

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Rapid Execution and Project Delivery

​With tight deadlines to align with the house's feature on NBC's Today Show, our team worked swiftly and efficiently to deliver a comprehensive marketing strategy in record time. Within 3 days, we:

  • Developed and launched WalterWhitesHouse.com, a custom landing page with an engaging and visually striking design.

  • Executed an integrated marketing plan that leveraged the property's cultural significance to captivate audiences and potential buyers.

  • Coordinated outreach with prominent media outlets to amplify the campaign’s reach.

Our team’s ability to collaborate and adapt under time-sensitive circumstances ensured the campaign's flawless execution.

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Design, Branding, and User Experience

​​The design of the landing page was inspired by the house’s cultural significance in Breaking Bad, focusing on

  • Bold visuals that captured the essence of the property.

  • High-quality imagery showcasing the home’s distinct features and its history in pop culture.

  • User-friendly navigation to make it easy for fans, collectors, and prospective buyers to engage with the content

 

The branding reinforced the narrative of the house being more than just a property—it’s an iconic piece of television history.

Media Outreach and Press Coverage

​​​​This extensive press coverage generated a viral effect, driving significant traffic to the website and inquiries from prospective buyers.

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Data Monitoring and Campaign Analytics

​​To ensure maximum impact, our team implemented robust analytics and data monitoring tools upon launch. Key performance highlights include:

  • Website Traffic: Instant rush of visitors in the first 48 hours of launch, with sustained engagement over the campaign duration.

  • Media Engagement: The campaign resulted in over 50 media features globally, including print, online publications, and social media platforms.

  • Conversion Metrics: High click-through rates from media publications to the landing page, leading to a surge in inquiries about the property.

  • Social Media Buzz: Generated thousands of mentions, comments, and shares across platforms, amplifying organic reach.

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Our team tracked these metrics in real-time, optimizing campaign elements for further visibility and engagement.

Strategic Results

The Walter White House project is a testament to Mediaddiction Studio's ability to:
 

  • ​Design and deliver powerful campaigns under tight deadlines.
     

  • Execute creative strategies that capture the essence of a property's story
     

  • Drive measurable results through strategic marketing and data-driven optimizations.

 

Explore the landing page and experience the campaign at www.walterwhiteshouse.com

SCHEDULE YOUR COMPLIMENTARY CONSULTATION NOW​​​​​

We’ve partnered with brokers like David Christensen and global brands to create transformative campaigns that captivate and convert. Whether you’re an emerging agent or an established leader, Mediaddiction Studio is here to elevate your brand.

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